Luca Meda wrote an important chapter in Italian enterprise history. He contributed to the design culture of the Molteni Group with great passion and dedication. He was an example of a perfect symbiosis between creativity, business, art and industry. This is something of a paradox for a designer who loves drawing and uses a pencil more than any other tool to describe and reinvent reality. Since the late 70's Luca Meda was dedicated to the design of ranges. He created furniture which became icons. With Aldo Rossi he created the Piroscafo bookshelf, the Zim chairs and the Ho armchair, the Vivette armchair, the Primafila sofa, the 505 programme and the Pass system.